Customer

Iberdrola is an energy group with over 180 years of history. Today, having established itself as a market leader, it supplies approximately 100 million people worldwide, demonstrating a strong commitment to renewable energy and digitalization. During its expansion, the company has established itself in Italy, where it aspires to lead an ecological transition that achieves complete decarbonization of businesses.

Challenge

Opening a market in a new country is not easy. Iberdrola had to replicate its infrastructure in Italy and, to do so, needed to grow quickly and effectively.

Their situation was complex: they had many corporate materials in PDF and PowerPoint formats -from training content to legal requirements- that needed to be transferred, updated, and adapted to new languages, as well as to the current consumption needs of users, in this case their employees.

This aspect is fundamental, as the company aspires to lead the digital revolution in the country and, therefore, moved away from traditional communication methods such as in-person training, homemade videos, or endless text documents. Iberdrola was looking for a cutting-edge technological tool that would streamline their communication processes, adapt content to user needs and, ultimately, offer them sustainable scalability to support workforce growth.

Solution

With Vidext, Iberdrola Italy completely transformed its corporate content, converting extensive text documents and slides into much more dynamic material. With the help of AI, they divided the content into blocks that were subsequently transformed into brief and dynamic video pills. Content that is more visual and easier to consume for their employees.

After converting the materials, the company particularly benefited from the automatic translation provided by the tool, which allowed them to adapt their content to English and Italian. Thanks to this, they achieved message unification and each employee receives information in the format and language that best suits their needs.

Results

• Unification and standardization of their message between Spain and Italy
• Transformation of obsolete materials into visual and measurable content
• Automatic translation of their content into multiple languages
• Complete internalization of their internal communication
• Proven scalability that has enabled sustainable workforce growth