"Now I work with much more peace of mind. I create more content in less time — and better quality content."
Estefanía Barceló ,
Talent Development Support at @Piñero
Marián Rosselló ,
Digital Learning Expert at @Piñero
Turystyka i hotelarstwo
onboarding
Turystyka i hotelarstwo
onboarding
Piñero is one of Spain's most important tourism groups, specialising in vacation hotels across the Caribbean and the Mediterranean. With more than 20 hotels and around 14,000 rooms in the Dominican Republic, Mexico, Jamaica and Spain, they manage thousands of employees with continuous hiring throughout the year. Keeping training consistent at that scale — across teams spread across multiple destinations — is one of the most demanding operational challenges in the sector.
Piñero's onboarding relied on dense materials: lengthy PDFs and documents that new employees were expected to read before their first day. In practice, it took days to get through them, and information retention was low. The result was predictable: a welcome session that could stretch to three or four hours, packed with content that had already been sent — but hadn't really landed.
The underlying issue was that Piñero had no pre-onboarding at all. Onboarding started — and ended — on day one, with outdated materials and a format that didn't match the reality of a modern, dispersed and constantly changing workforce. It wasn't a matter of effort. It was a matter of tools.
With Vidext, Piñero's training team was able to build a real digital pre-onboarding for the first time. New employees receive short video micro-lessons days before they join: visual, dynamic content tailored to their profile, accessible on mobile at any time.
The content transformation is straightforward: the team uploads existing materials and the platform automatically generates the video. What used to be a PDF of dozens of pages becomes a visual lesson that employees actually watch, understand and remember.
One of the most-used features is the custom corporate avatar, which keeps a consistent, recognisable voice across all content without relying on in-person recordings. This is paired with interactive questions embedded directly in the video, allowing the training team to verify each employee's level of understanding in real time — before they even start.
