Jak InPost korzysta z Vidext
Vidext is a way to always have up-to-date information available for everyone
Alina Shapagatyan ,
Head of Marketing at @InPost
Irene Sevilla ,
B2B Marketing at @InPost
Transport i logistyka
Transport i logistyka
Vidext is a way to always have up-to-date information available for everyone
Alina Shapagatyan ,
Head of Marketing at @InPost
Irene Sevilla ,
B2B Marketing at @InPost
Transport i logistyka
Transport i logistyka
InPost is a Polish logistics company founded in 2006, specialized in out-of-home delivery. It operates in 9 countries with more than 90,000 collection and return points, of which 13,000 are located in Spain and Portugal under the umbrella of InPost Iberia. Its network combines two formats: pack points (associated businesses that manage parcels as a complementary activity) and lockers (automated smart lockers). Operations depend on thousands of external operators who need to execute the same procedures with precision, making standardized training a critical pillar of the business.
The B2B marketing team at InPost Iberia managed the training of its network through a traditional model: training needs were identified by the network team, transferred to an external agency that developed the materials, and these were printed and physically distributed to each pack point. To ensure that operators applied procedures correctly, there was the figure of the network manager, a person dedicated to traveling the network delivering in-person training.
With 200 points, the model worked. But InPost Iberia went from 4,000 to 13,000 points in less than two years, and plans to continue growing with the deployment of more than 20,000 lockers globally during 2026. Every protocol change —a new locker functionality, a modification in the return process— forced the mobilization of the agency, regeneration of documents, and redistribution. With three working languages (Spanish, Portuguese, and English), each update required three versions and three review cycles. The model was not only slow and costly, but offered no visibility into whether operators had received the training, completed it, or understood it.
With Vidext, InPost transformed its training workflow from top to bottom. The B2B marketing team stopped depending on external agencies and began creating video training content autonomously, directly importing the materials they already had (PowerPoint, PDF) into the platform.
Automatic translation eliminated the multilingual bottleneck: now they generate versions in Spanish, Portuguese, and English from a single original video, without re-editing. And when a procedure changes, they edit the affected section of the video and have it available to the entire network instantly, without repeating production cycles.
The differential key was traceability. Through Vidext Visual, each operator receives the content with a unique link. The system records who has viewed, who has completed, and who has correctly answered the questions integrated within the video itself. Upon completion, an automatic certificate is generated. The central team has real-time visibility into the training status of each point, each zone, and each language.
The figure of the network manager went from being "the person who trains point by point" to a real network manager, freed from the burden of delivering repetitive sessions.
Program wspierania zatrudnienia na czas nieokreślony wykwalifikowanych osób młodych w ramach Krajowego Systemu Gwarancji dla Młodzieży. Vidext otrzymał dotację w wysokości 25.401€ przyznaną przez LABORA (Walencka Służba Zatrudnienia i Szkoleń) na zatrudnienie na czas nieokreślony w 2024 r. wykwalifikowanych osób młodych zarejestrowanych w Krajowym Systemie Gwarancji dla Młodzieży; działanie kwalifikuje się do współfinansowania z Europejskiego Funduszu Społecznego Plus (EFS+) 2021-2027 lub innego funduszu Unii Europejskiej. Expediente ECOGJU/2024/550/46. Niniejsza publikacja jest dokonywana w wypełnieniu obowiązków przejrzystości określonych w ustawie 19/2013 z dnia 9 grudnia.
