What is a sales network and why is training it different?

A sales network is a company's distributed commercial structure: own branches, remote reps, agents and, in many cases, distributors or partners who aren't direct employees. Training it is different because you can't gather everyone in one room: the content has to be self-serve, consistent across the whole network, and arrive at the moment each person needs it.

How much does it cost to produce product training without an external agency?

With an agency, each minute of corporate video in Spain costs on average a little over €1,000, and a full piece runs from €500 to €8,000 depending on the production level. Producing in-house with AI video, that cost shifts to a license: once it's covered, the cost of creating an additional module or updating an existing one is marginal. The argument isn't that the tool is cheap, but that it removes the per-order cost and the waiting time.

How do you keep product consistency across a distributed or distributor network?

With a centralized bank of video modules distributed the same way to the whole network. Instead of each branch or distributor improvising its own version, everyone starts from the same updated module. When the product changes, you update the module and the change reaches everyone at once, without depending on each local lead relaying the news well.

Can you train the sales network in several languages without multiplying costs?

Yes. The same module is translated into 120+ languages by adjusting the script and regenerating the narration, without re-recording. For networks with an international presence or distributors in several countries, this removes the main barrier to training the channel well: the cost of producing each language version separately.

How do I know what each rep in the network has watched?

By integrating the training with the LMS through standards like SCORM or xAPI, which record consumption module by module. That way you know who has completed each piece, which areas get watched less, and where the knowledge gaps are before they turn into lost sales.

How is this different from personalizing videos by customer or sector?

They're two distinct, complementary things. Here we're talking about producing the network's product training in-house, without depending on an agency. Personalization by sector or buyer profile is a later step on that same base: once you have production autonomy, generating variants by vertical has a very low marginal cost.

When is it worth still using an external agency?

For brand pieces, institutional videos or campaigns with a real shoot and art direction: one-off, image-driven, long-lived content. For recurring product training that changes with the business, in-house production avoids the dependency and the timelines that slow the network down. ---

How to create product training for your sales network without relying on external production

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Beñat Arrizabalaga

Co-founder & Business Development

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Czas czytania: 13 minut

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