What is a sales video?

It's any video that supports the sales process: a proposal, a demo, a prospecting follow-up or a product video for the website. Its goal is to help the buyer understand and move forward with the decision, not to train an employee.

Can you make a sales video without appearing on camera?

Yes. With AI video, an avatar and a voice present the content from your script, so no one on the team has to record themselves. You can also create an avatar from a photo and a minute of audio if you prefer a recognizable human presence.

How long does it take to create a sales video in-house?

Much less than with a traditional production. Since you start from a script and not a recording, most of the time goes into refining the message, not filming or editing. A simple video can be ready the same day; a more elaborate one takes a bit longer, but still nowhere near the weeks of a shoot.

Do I need to know how to edit video?

No. Traditional editing (cuts, syncing, subtitles) is handled by the tool itself. The work concentrates on the script and the message, not the edit.

Do AI sales videos work in several languages?

Yes. The same video is translated into 120+ languages by adjusting the script and regenerating the narration, which lets you adapt the proposal or the demo to each customer's market without reproducing it. ---

How to create sales videos without an audiovisual team

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Álvaro Martínez

Content Specialist

ScalabilityEngagement

Reading time: 7 minutes

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