Companies move from video to intelligent content

 

Keeping internal training up to date can be a real headache, especially if your company still delivers it through videos; where updating even a small part usually means recreating the material from scratch.

Processes evolve, regulations change, and internal policies adapt to new realities - such as remote work. So, the question is: How can you ensure employees always have access to the most up-to-date information?

In this article, we’ll explore why you should keep your internal training updated and how to do it.    

Why you should keep content updated

Updating any corporate content is a key strategic move - and ignoring it always leads to the same problems:

• Security: Outdated messages can lead to operational errors and confusion.
• First impressions: An outdated onboarding process can negatively affect how new employees perceive the company.
• Compliance: Keeping outdated policies may result in violations that could lead to penalties.
• Credibility: If internal materials are unreliable, teams stop using them as a reference. Corporate communication loses authority.

To avoid all this, companies need to move away from rigid documents and embrace intelligent content.    

How to keep your content updated

  

What Is intelligent content?

In corporate communication, intelligent content refers to material that is dynamic, measurable, and easily editable. It’s not rigid text or static presentations, but neither is it video. It’s a living communication format that can be updated in real time and automatically adapts to the channel, language, job role, and more.    

How to create intelligent content in your company

Our platform, Vidext, allows you to generate intelligent content from the materials your company is already using. Instead of recreating all your videos, you can transform them directly without needing expertise in design or Artificial Intelligence.

It’s not just a format change - it’s a complete transformation in how internal communication is managed, streamlining the creation of corporate material and taking it to the next level. Here are some of its main advantages:

• Updates: No need to recreate everything when something changes - just edit the relevant part.
• Automatic translation: The same content can be adapted to multiple languages in seconds.
• Traceability: It’s no longer just about sending a document - now you can know who viewed it, how long they spent on it, and whether they completed it.
• Brand consistency: Materials always maintain visual identity and corporate tone without overloading creative teams with every small update.
• Autonomy: No technical profiles required - any employee can create intelligent content with the right tools.  

Use cases for intelligent content

• Internal policy updates: Vacation, remote work, or other permissions communicated through short, interactive videos.
• Scalable onboardings: The same content base adapted to new countries or languages without starting from scratch.
• Technical training: In industries like energy, manufacturing, or technology, where processes change frequently, updates can be implemented instantly.
• Legal and regulatory updates: When new laws come into effect (e.g., data protection or workplace safety), intelligent content allows you to share information quickly, clearly, and in a traceable way, reducing the risk of non-compliance.  

Conclusion

Keeping your internal communication up to date isn’t a detail - it’s a key factor in your company’s performance. Traditional videos make this process harder, while intelligent content gives employees back their autonomy and prevents them from wasting time on repetitive tasks like redoing or repeating content.

With new AI tools like Vidext, switching from a rigid model to a dynamic one is simple: any outdated document can become a living, always up-to-date piece of content ready to make an impact. The difference between standing still and moving forward starts here.