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Blog
How to improve engagement in internal training
Álvaro Martínez
Inbound Specialist
Engagement
How to improve engagement in internal training
Many companies still deliver their training through PDFs and static presentations—dense manuals, endless emails, or text-heavy documents are part of everyday internal communication. The problem is that this model generates less and less engagement; long texts are rarely read and need visual support to truly make an impact on employees.
In this article, we’ll explore why static formats are falling behind, what happens when companies keep using them, and what real alternatives teams have to modernize their message and ensure it’s actually understood.
For years, written documents were the standard in internal communication. Today, however, these formats have lost their effectiveness. This shift is largely driven by a generational factor: younger employees have grown up surrounded by audiovisual content and expect to find that same language in their work environment. The gap between how messages are consumed outside of work and how they’re communicated inside organizations is increasingly evident.
Faced with this lack of attention, many companies turn to in-person training. While this format increases focus and improves the learning experience, it comes at a high human and financial cost. Moreover, it’s a model that becomes unsustainable as the company grows or faces constant change.
This imbalance poses a clear challenge: to evolve toward formats that are attractive and effective without driving up costs or overloading communication teams. And every path to that goal seems to lead toward the digitalization of training.
Now more than ever, moving from traditional to digital methodologies is essential for the smooth internal operation of any company. Delaying this evolution brings a series of issues that limit growth and competitiveness:
In an effort to move away from plain text, many companies use platforms that help create more visual presentations. Tools like Prezi, Genially, or Vyond bring a touch of dynamism to content with animations, images, and slide transitions.
Advantages:
Disadvantages:
Another common alternative is to use video. Audiovisual formats drive strong retention among users, and with modern tools, creating them in-house is increasingly accessible. With apps like Camtasia, Loom, or even basic recordings, written training materials can be turned into videos with highly satisfactory results.
Advantages:
Disadvantages:
The arrival of Artificial Intelligence has revolutionized how companies share information. Compared to the rigidity of PDFs, the slow pace of traditional video production, or the lack of traceability in online presentations, AI offers a far more agile and scalable model.
Today, it’s already possible to turn any text document into interactive audiovisual content in just minutes. AI automates processes that once took weeks of work, such as:
In this context, Vidext represents the natural evolution of internal communication. A platform that combines AI agility with the visual quality and brand control companies need. With it, teams can transform static training into video, turning them into dynamic audiovisual capsules, automatically translated into over 120 languages and ready to view on any device—so employees can access training directly from their phones.
Trainings delivered through PDFs and static documents are becoming obsolete. They don’t drive engagement, they can’t be measured, and they don’t adapt to the fast pace of today’s business environment.
Digitalization, powered by Artificial Intelligence, is no longer optional—it’s the essential step to ensure internal messages are understood, remembered, and tailored to each audience.
Vidext was created to make that transition seamless, combining autonomy, quality, and scalability in one place. Companies that communicate in real time, with agility and consistency, will be the ones leading the future of internal communication.