The change your internal communication needs

 

Let’s be clear: the way we consume information has changed. In fact, it has been changing for years. We live in the era of immediacy; we produce and consume more content than ever. Social media and streaming platforms compete for our attention in an increasingly saturated environment full of stimuli.

So much so that, according to Microsoft (Attention Span Research), the average attention span has dropped to just 8 seconds. We retain less, jump from one piece of content to another faster, and only spend time on what genuinely interests us.

This reality is already impacting the corporate world. Many companies continue to communicate with their employees through emails or text documents even though these formats are no longer the most effective.

In this article, we explain how to recapture their attention and which format is proving most effective in achieving it.  

Turn text into video

Reading isn’t dead, but it has become selective. Reading a book you chose or an article you’re interested in is not the same as reading something your company sends you out of obligation. In an age of information overload, reading has practically become a niche activity reserved for content that sparks a strong personal interest.

Many companies, however, still communicate as if our content consumption habits hadn’t changed in the last decade. But they have — and dramatically. The solution lies in making content shorter and more engaging for users. In other words: turning text into video.

Video is the most consumed format today and therefore the most useful for capturing employees’ attention and ensuring internal messages resonate. According to Wyzowl’s State of Video Marketing 2024 report, 73% of users prefer to learn through video rather than text. In other words: when they need to understand something, they choose audiovisual formats.  

Advantages of using corporate videos

Companies have countless internal communication needs — from onboardings and training to policy, safety, or process updates. But addressing all of this requires more than simply producing any video. We’re talking about short, functional pieces designed to convey the essentials in the shortest possible time. This type of visual content offers tangible advantages, such as:

• More engagement

Video grabs attention faster and holds it for longer. In an environment saturated with messages, employees are far more likely to consume short, visual content than a long email or a PDF.

• Time savings

Condensing a message into a 30–60 second video avoids repeating the same explanation across multiple meetings or in-person sessions. The content becomes available for any employee, at any time, without depending on others.

• Better message retention

Video combines voice, imagery, and pacing. This improves understanding and helps information remain memorable much longer than static documents.

• Strengthening corporate culture

Visual formats convey more than information — they convey emotion. A video message preserves tone, identity, and brand narrative, helping teams connect more naturally with the company culture.  

Conclusion

In an environment where attention is a scarce resource, continuing to communicate through long, static formats is insisting on a model that no longer works. That’s why many companies are taking the step toward true digitalization of their internal content, replacing traditional documents and presentations with visual, agile messages.

Choosing video is not an aesthetic decision — it’s a strategic one: it increases the likelihood that messages will be understood and remembered.

Ultimately, if you want your teams to listen, the most effective approach is to speak in the language they already consume every day: the visual language.